The Impact of Social Media on Consumer Behavior in 2023 Marketing Era

From TikTok product hauls to Instagram reels, social platforms have redefined the customer journey. In 2023, 74% of consumers rely on social media to guide purchasing decisions.

Social Proof & Trust

Real customer reviews, unboxing videos, and live demos create an authentic narrative no traditional ad can match. Encourage user-generated content to foster community and credibility.

Short-Form Video Dominance

Attention spans have dwindled. Bite-sized videos under 60 seconds outperform static posts in reach and retention. Utilize hooks within the first 3 seconds to captivate viewers.

Social Commerce Boom

Integrated checkout experiences on Instagram Shop and TikTok Storefront reduce friction, converting inspiration into purchase in a single tap.

Personalisation with AI

Algorithms surface highly relevant content. Brands leveraging data-driven creative see up to 2x ROAS compared to generic campaigns.

Want to refine your social media strategy? Connect with our branding team for tailored insights.