SEO never sleeps. In 2024, search engines are smarter than ever and user expectations are sky-high. Staying current with algorithm changes and emerging technologies is crucial for maintaining visibility.
1. AI-Driven Search
Google's AI systems such as BERT and MUM focus on intent understanding. Craft content that comprehensively answers user questions rather than chasing keywords.
2. Core Web Vitals 2.0
Page Experience signals now include Interaction to Next Paint (INP). Fast, responsive pages are mandatory. Audit performance with Lighthouse and implement lazy-loading, code splitting, and modern image formats.
3. E-E-A-T Signals
Experience, Expertise, Authoritativeness, Trustworthiness. Showcase author credentials, cite reputable sources, and secure your site with HTTPS.
4. Video & Visual Search
YouTube timestamps, schema markup, and ALT-rich product imagery help capture SERP real estate. Optimise for Google Lens by using descriptive filenames and captions.
Need an SEO strategy that adapts to constant change? Speak with our SEO specialists today.
